Digital Marketing Specialist
Helping Brands Grow with
Digital Marketing
Performance Marketing & Meta Ads
Meta Ads | GTM | Meta Pixel | Tracking
Aspiring Performance Marketer with hands-on experience in Meta Ads campaign setup, audience testing, Meta Pixel implementation, Google Tag Manager, and landing page optimization.
Tools & Platforms I Work With
Meta Ads Manager
Campaign setup, audience testing & optimization
Google Tag Manager
Tag implementation, triggers & event tracking
Meta Pixel
Conversion tracking and event measurement
Google Analytics 4
Traffic analysis and user behavior insights
WordPress
Website management and landing page creation
Elementor
Landing page design and optimization
Canva
Ad creatives and marketing assets
SEO
Keyword research and on-page optimization
Google Ads
Currently learning campaign setup and optimization
Core Skills
Meta Ads
Create, manage, and optimize Meta Ads campaigns with audience testing and performance analysis.
Google Ads
Learning campaign setup, keyword targeting, ad creation, and performance optimization.
Google Tag Manager
Implement tags, triggers, and event tracking for accurate campaign measurement.
Meta Pixel Setup
Configure Meta Pixel and track user actions across the marketing funnel.
Google Analytics 4
Analyze website traffic, user behavior, and campaign performance data.
Conversion Tracking
Track and validate events such as Page View, Add to Cart, Checkout, and Purchase.
WordPress
Build and manage websites, landing pages, and marketing assets.
Elementor
Create responsive landing pages and optimize user experience without coding.
SEO Optimization
Perform keyword research, on-page optimization, and improve website visibility.
Featured Case Study
Meta Ads Sales Campaign for Ebook
Performance MarketingOBJECTIVE
Generate ebook sales through Meta Ads while testing audiences, creatives, and conversion tracking implementation.
SETUP
Created a Sales Campaign with Broad and Detailed Targeting ad sets. Tested 3 ad creatives and implemented Meta Pixel through Google Tag Manager.
RESULTS
₹428 ad spend generated multiple link clicks and 2 Add to Cart events while providing valuable audience and creative performance insights.
TRACKING
Configured Meta Pixel, GTM triggers, event tracking, and conversion measurement to monitor user actions across the funnel.
CHALLENGE
Link clicks were recorded, but Landing Page Views were lower than expected, requiring further investigation into user behavior and tracking accuracy.
KEY LEARNING
Learned the importance of conversion tracking, funnel analysis, audience testing, and measuring Landing Page Views rather than relying only on link clicks.
Hands-on experience with Meta Ads, GTM, Meta Pixel & Conversion Tracking.
About Me
I am an aspiring Performance Marketer with hands-on experience in Meta Ads, Google Tag Manager (GTM), Meta Pixel implementation, and conversion tracking.
I enjoy building landing pages, setting up tracking systems, analyzing campaign performance, and using data to improve marketing decisions.
Through practical projects and real campaign testing, I have developed skills in audience research, campaign optimization, event tracking, and landing page development using WordPress and Elementor.
I am currently seeking opportunities to contribute, learn, and grow as a Performance Marketing Professional while helping businesses achieve measurable results.
My Resume
Performance Marketing Resume
Download my resume to learn more about my skills, projects, tools, and hands-on experience in Meta Ads, GTM, Meta Pixel, Conversion Tracking, and Landing Page Development.
Let's Work Together
I’m open to job opportunities, internships, and freelance projects